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Munich: Conference Program

Capital of beer combines Bavarian tradition with modernity

Munich – the capital city of Bavaria – is located close to the Bavarian Alps on the banks of the River Isar. The former capital of the Bavarian Kingdom is full of sights and monuments that show its proud history.

Munich is a city of contrasts – the atmosphere of a large city is combined with rural charm: alpine tradition and Mediterranean radiance, art treasures and Oktoberfest, local customs and high-tech innovation, beer gardens and opera. This exciting coexistence of seemingly opposing worlds is one of the main features of this city at the edge of the Alps.

The famous and worldwide probably best known event in Munich is the annual Oktoberfest, which manifests the German beer brewing tradition and is the largest fun fair in the world.

BMW cars are a symbol of luxury and quality all over the world, something that is quite reflective of its home city.

Sport enthusiasts, especially those with an affinity for soccer, will most definitely have a sensational time in Munich, since it is home to the FC Bayern Munich, one of Europe’s best soccer teams. The historic Olympic grounds are also a landmark of Munich. 

The surrounding of Munich offers great alpine scenery with lakes and mountains, romantic castles, such as Neuschwanstein, and traditional Bavarian villages, like Oberammergau.



The Westin Grand Munich

The hotel is located near the English Garden and within easy reach of the city centre. The elegant, spacious rooms are comfortably equipped and promise a cosy stay. The large spa and fitness area is inspired by the leisure value of the river Isar and offers the perfect setting for a personal break. The luxurious ambience includes a pool landscape, fitness centre, spacious garden and spa facilities. Several restaurants with a bar and beer garden provide culinary variety. For meetings and events, the Westin Grand, together with its sister hotel Sheraton Munich Arabellapark, creates a unique event experience and forms one of the largest hotel and event venues in Europe.

Culinary delights

Genuine Bavarian cuisine can be experienced in Paulaner’s Wirtshaus restaurant with its cosy beer garden. The breakfast restaurant provides enough energy for the day with its buffet offer, while in the evening it also serves as an event location.The Botanical Bar & Eatery serves masterfully mixed cocktails and revitalising smoothies, as well as homemade pastries and hearty, healthy snacks.


Inspiring events can be perfectly staged on around 3,000 m² of event space. The conference area with large foyers and breakout rooms is crowned by a large ballroom with a 10 m ceiling height. It provides the perfect backdrop for unforgettable events ranging from gala dinners to automobile presentations. The meeting rooms offer numerous customisable event design options.

Example program

3 days/2 nights

This program is only an example of how we can design your individual group request. We will customize the programs as desired.

Meet & Greet with guide at arrival and transfer to hotel
A guide meets the clients at the airport, takes them to the bus and accompanies the group to the hotel.

Lunch at Hotel

Conference at Hotel

Dinner at Schneider Bräuhaus 
The Bavarian restaurant is one of the most traditional inns in the state capital. In a cosy inn atmosphere, you get fine beer with authentic Munich cuisine. A speciality of the house is the so-called Kronfleisch and a large selection of Hefeweizen beer.

Breakfast at Hotel

Conference at hotel

Lunch at hotel

Culinary Tour
The culinary old town walk  through Munich takes the group through various traditional houses, each with its own specialties. The tour is toasted with a glass of Spumante before continuing to the Viktualienmarkt, the culinary heart of Munich. A beer tasting in an authentic pub is also part of the Schmankerl Tour. With entertaining anecdotes and interesting facts, a guide leads you through gastronomic Munich.

Gala Dinner
The pompous Munich Residence is the largest city palace in Germany and is the former main residence of the Bavarian emperors. With ten courtyards and over 150 rooms there are many interesting nooks and crannies to explore, all of them of course equipped with the most luxurious furniture and materials. Nowadays the palace is used as a museum to showcase the big collection of self-representation of the former monarchs as well as the various architectural styles from the 16th to 19th century that the palace consists of. Experience a glamorous evening in this princely ambience as the crowning finale of the conference.

Conference at hotel

Lunch at hotel

  • Sightseeing Tour Prachtvolle Residenz
  • City rally
  • Guided tour BMW World
  • Guided Tour Olympia Stadion
  • Day trip Zugspitze

©Tourismus München/Jan Saurer
©Tourismus München/Peter Hutzler
©The Westin Grand Munich 
©Tourismus München/W. Hoesl, ©Tourismus München/Werner Böhm, ©Unsplash ©Depositphotos