Social Media

Close this search box.

Munich: Incentive Program

Capital of beer combines Bavarian tradition with modernity

Munich – the capital city of Bavaria – is located close to the Bavarian Alps on the banks of the River Isar. The former capital of the Bavarian Kingdom is full of sights and monuments that show its proud history.

Munich is a city of contrasts – the atmosphere of a large city is combined with rural charm: alpine tradition and Mediterranean radiance, art treasures and Oktoberfest, local customs and high-tech innovation, beer gardens and opera. This exciting coexistence of seemingly opposing worlds is one of the main features of this city at the edge of the Alps.

The famous and worldwide probably best known event in Munich is the annual Oktoberfest, which manifests the German beer brewing tradition and is the largest fun fair in the world.

BMW cars are a symbol of luxury and quality all over the world, something that is quite reflective of its home city.

Sport enthusiasts, especially those with an affinity for soccer, will most definitely have a sensational time in Munich, since it is home to the FC Bayern Munich, one of Europe’s best soccer teams. The historic Olympic grounds are also a landmark of Munich. 

The surrounding of Munich offers great alpine scenery with lakes and mountains, romantic castles, such as Neuschwanstein, and traditional Bavarian villages, like Oberammergau.


Hotel suggestions

Eden Hotel Wolff

This traditional first-class hotel has been one of Munich’s leading addresses since 1890 and is centrally located opposite the main railway station. The city centre with its sights of Munich’s old town is within easy walking distance. The differently designed rooms, whether classic, modern elegance or Alpine, exude flair and comfort. Various seminar and event rooms all offer conference lighting and state-of-the-art technology. The chic restaurant prepares family traditional dishes and serves the best quality with fresh products. The cosy fireplace bar with lounge character invites you to snacks and drinks during the day as well as in the evening.

25hours Royal Bavarian

Right next to Munich’s main railway station, the hotel has found its place in the magnificent building of the former royal telegraph station. Long tradition meets modern urban design here. The rooms are retreats with differently inspired worlds. The hotel provides meeting rooms with a royal flair for smaller events. A quiet terrace with wellness area and sauna gives you time for relaxation. The hotel’s modern young concept also invites you to linger in its cool restaurant and bar for nice get-togethers.

The Charles Hotel Munich

The elegant hotel of the Rocco Forte Group is located in a green district near the Old Botanical Garden, not far from Munich city centre. The large rooms impress with an elegant interior and works by well-known artists. The elegant restaurant in the lush greenery is exemplary for the Botanical Garden and serves fine food with regional fresh products. Innovative cocktails can be found in the bar and you can pamper yourself in the first-class spa with its luxurious long pool.

Example program

3 days/2 nights

This program is just one example of how we can design your individual group request. We customise the programs as desired.

Meet & Greet with guide at arrival and transfer to hotel
A guide meets the clients at the airport, takes them to the bus and accompanies the group to the hotel.

Lunch at Olympiapark 181 
This restaurant promises a very special experience above the rooftops of Munich. At 181 metres above sea level, international cuisine is served for lunch and dinner. The restaurant rotates around its own axis within approx. 1 hour and thus offers a wonderful 360 ° panoramic view of the Munich city panorama.

Roof-tent tour at Olympic Stadion 
Distinctive, unique and outstanding: with its spectacular construction under the iconic roof, the Olympic Stadium is not only the architectural centrepiece of the Olympiapark – since its opening in 1972 it has also been the most important venue of the biggest and greatest sport events in Munich. This tour takes you on a fantastic adventure up onto the roof of the Stadium, where one gets a rather unique view. Slow rise, quick fall: The flying fox brings you back down to the ground with amazing speed and a high dosage of adrenaline!

Party Tram 
A sightseeing tour of a different kind awaits you with the Oldtimer Tram! In a Bavarian decorated tram with music and drinks this tour is guaranteed to be lots of fun. From the last tram station the group will walk to the tonight’s dinner place, which is located near the beautiful opera house.

Dinner at Spatenhaus an der Oper
The traditional restaurant stands for upscale hospitality and fine cooking. With a cosy and bright interior as well as beautiful old art on the walls, a very special ambience is created. When the weather is good, the typical Munich flair can be experienced on the terrace. The kitchen of the house spoils with classics of the Bavarian and Austrian cuisine.

Breakfast at hotel

Viktualienmarkt Tour
Freshly baked bread, aromatic artisan cheese and tasteful smoked ham – at the open air market “Viktualienmarkt” Bavarian delicacies and local specialties are available and ready to be tried. Take a gourmet tour through the market and get the chance to taste some of the exquisite delights found at the various stands, from fresh fruits and vegetables to coffee roasts and baked goods as well as hearty meat and strong cheese of the best quality. A culinary journey through Bavaria right in the heart of Munich!

Timber raft tour with band, beer & lunch 
A very special fun tour is on the today’s agenda! A bus takes the group into the countryside far away from the hustle and bustle of Munich. A gigantic raft with a guide is waiting there to take the group back to the city on the Isar river. You can make yourself comfortable on the raft – which has plenty of seating – enjoy the scenery, whoop happily at the rapids and, of course, enjoy a cool beer or two. The fun picks up when the band starts playing Bavarian songs. Of course, no one has to go hungry on this tour either, because a traditional Bavarian lunch will be served!  

Dinner at La Bohéme 
Located at Schwabinger Tor, this steakhouse convinces with urban chic and exclusive cuisine. High-quality steak cuts, a wide variety of starters and other culinary delights, often served to share on large slate platters, make the gourmet’s heart beat faster. Carving, flambéing and crêpes suzettes are also part of the daily repertoire and ensure an unforgettable experience at the table. A finely selected wine list and a bar menu with exquisite gins and unusual cocktail creations can also be enjoyed.

Breakfast at hotel

E-scooter tour 
Experience Munich effortlessly on this guided sightseeing tour. Electric scooters are used to cruise along Munich’s most beautiful squares and through the city’s most beautiful parks. After a short briefing, the tour takes you mainly along cycle paths through Munich’s city centre. The scooter rolls as if by itself and is both light and manoeuvrable – great fun for everyone!

Lunch at restaurant Pschorr
Right in the heart of Munich, at the Viktualienmarkt, this restaurant is the ideal meeting place to get to know the Bavarian culture of life and the friendly Munich charm. Not only is traditional beer culture cultivated here, but also daily fresh Bavarian cuisine. Particular emphasis is placed on regional products and sustainable cooking.

  • Guided tour Allianz arena
  • Rafting tour
  • Sightseeing tour in oldtimer bus
  • Surfing on an artificial wave 
  • BMW driving academy

©München Tourismus/Tommy Lösch 
©Eden Hotel Wolff/Ingmar Kurth, ©Rocco Forte Hotels, ©25hours Royal Bavarian/Steve Herud 
©München Tourismus/Jörg Lutz
©Olympiapark München GmbH/ Richard Bohn, ©Tourismus München,/Josef Wildgruber, ©Tourismus München/Felix Löchner, ©Pixabay, ©Tourismus München/Werner Böhm