Munich: Incentive Program

Capital of beer combines Bavarian tradition with modernity

Munich – the capital city of Bavaria – is located close to the Bavarian Alps on the banks of the River Isar. The former capital of the Bavarian Kingdom is full of sights and monuments that show its proud history.

Munich is a city of contrasts – the atmosphere of a large city is combined with rural charm: alpine tradition and Mediterranean radiance, art treasures and Oktoberfest, local customs and high-tech innovation, beer gardens and opera. This exciting coexistence of seemingly opposing worlds is one of the main features of this city at the edge of the Alps.

The famous and worldwide probably best known event in Munich is the annual Oktoberfest, which manifests the German beer brewing tradition and is the largest fun fair in the world.

BMW cars are a symbol of luxury and quality all over the world, something that is quite reflective of its home city.

Sport enthusiasts, especially those with an affinity for soccer, will most definitely have a sensational time in Munich, since it is home to the FC Bayern Munich, one of Europe’s best soccer teams. The historic Olympic grounds are also a landmark of Munich. 

The surrounding of Munich offers great alpine scenery with lakes and mountains, romantic castles, such as Neuschwanstein, and traditional Bavarian villages, like Oberammergau.


Hotel suggestions

Eden Hotel Wolff

This traditional first-class hotel has been one of Munich’s leading addresses since 1890 and is centrally located opposite the main railway station. The city centre with its sights of Munich’s old town is within easy walking distance. The differently designed rooms, whether classic, modern elegance or Alpine, exude flair and comfort. Various seminar and event rooms all offer conference lighting and state-of-the-art technology. The chic restaurant prepares family traditional dishes and serves the best quality with fresh products. The cosy fireplace bar with lounge character invites you to snacks and drinks during the day as well as in the evening.

25hours Royal Bavarian

Right next to Munich’s main railway station, the hotel has found its place in the magnificent building of the former royal telegraph station. Long tradition meets modern urban design here. The rooms are retreats with differently inspired worlds. The hotel provides meeting rooms with a royal flair for smaller events. A quiet terrace with wellness area and sauna gives you time for relaxation. The hotel’s modern young concept also invites you to linger in its cool restaurant and bar for nice get-togethers.

The Charles Hotel Munich

The elegant hotel of the Rocco Forte Group is located in a green district near the Old Botanical Garden, not far from Munich city centre. The large rooms impress with an elegant interior and works by well-known artists. The elegant restaurant in the lush greenery is exemplary for the Botanical Garden and serves fine food with regional fresh products. Innovative cocktails can be found in the bar and you can pamper yourself in the first-class spa with its luxurious long pool.

Example program

3 days/2 nights

This program is just one example of how we can design your individual group request. We customise the programs as desired.

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©München Tourismus/Tommy Lösch 
©Eden Hotel Wolff/Ingmar Kurth, ©Rocco Forte Hotels, ©25hours Royal Bavarian/Steve Herud 
©München Tourismus/Jörg Lutz
©Olympiapark München GmbH/ Richard Bohn, ©Tourismus München,/Josef Wildgruber, ©Tourismus München/Felix Löchner, ©Pixabay, ©Tourismus München/Werner Böhm