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Hamburg: Incentive Program

Hanseatic city with gateway to the world

The Free and Hanseatic City of Hamburg is Germany’s second largest city and the economic and cultural centre of northern Germany. The Port of Hamburg, located on the Elbe River, is one of the largest and most modern ports in Europe and is important for both container and cruise ships. The interesting harbour tours and bus ferries to the musicals on the other side of the river also start from here.

Hamburg’s cityscape is characterised by its close connection to the water and has more bridges than Amsterdam and Venice combined. It is therefore not surprising that many activities take place on or near the water. It is also worth visiting the beautiful riverbeach, where cafés invite you to linger and marvel at the huge container ships or taking a stroll along the Außenalster lake with its magnificent city villas.

The famous Reeperbahn is a popular nightlife and red-light district with a variety of restaurants, pubs and bars. Other highlights of the city worth seeing are the Speicherstadt, the adjacent HafenCity and, of course, Hamburg’s new landmark, the Elbphilharmonie.


Hotel suggestions


The hotel is located in a historic passage right in the heart of Hamburg, which makes it particularly easy to explore the multifaceted city. The stylish and elegant interior makes you feel right at home, providing a fantastic retreat after an exciting city exploration. The modern restaurants and café offer creative Asian and French delicacies. The two bars promise sophisticated drinks, with another bar available for exclusive hire. 

The George

The hotel is located close to the city centre and just steps away from the beautiful Alster lake. Furthermore, the “Lange Reihe” street is very popular with both tourists and the gay community and offers many restaurants with outdoor seating to watch the hustle and bustle of the mixed crowd. The hotel combines modernity with intercultural influences from the colonial era. The large rooms represent British elegance and charm and are decorated in warm colors.  The restaurant serves fine Italian cuisine and wines. The Campari Lounge on the roof top terrace offers a breathtaking view of the lake.

Ruby Lotti

The hotel’s central location makes it the perfect starting point for walking to the harbour or into the city centre. Formerly a publishing house, it has tried to reflect this charm in its design. With a look into the past, the Ruby Lotti has managed to use leather and wood elements to make the rooms bright and cosy. Italian snacks and tasty drinks can be enjoyed in the bar, which is the central get-together area of the hotel.

Example program

3 days/2 nights

This program is just one example of how we can design your individual group request. We customise the programs as desired.

Meet & Greet with guide at arrival and transfer to hotel
A guide meets the clients at the airport, takes them to the bus and accompanies the group to the hotel.

Lunch at Schönes Leben 
The group gets a first glimse of the harbour city with its UNESCO heritage area Speicherstadt. The modern and comfortable restaurant has a large outdoor terrace and a fantastic view of the Elbe and the port of Hamburg. In the special combination of open kitchen, shop and café, not only German cuisine can be enjoyed, but also international dishes.

Habour & Speicherstadt cruise
When visiting Hamburg, one thing should not be missing: a boat tour through the port of Hamburg. Don’t forget your camera, because there are endless photo opportunities. The panorama of the jetties with the Michel church tower in the background is a great sight from the water. Experience the contrast between the historic buildings in the Speicherstadt, the modern architecture in Hafencity, and the modern logistics in the container port. It is an unforgettable experience to go by boat through this “gateway to the world” and enjoy it from a sailor’s perspective.

Dinner at Strickers 
Tonight’s dinner takes place in a modern restaurant with a beautiful ambience on two levels that provides an impressive view of the Elbphilharmonie and harbour. Together with a large outdoor terrace, there is plenty of space to enjoy and relax. Modern dishes with regional and market-fresh products are served. Selected wines complement the culinary delights. 

Breakfast at hotel

E-Scooter Sightseeing tour
Experience the highlights of Hamburg with the greatest and most comfortable driving pleasure with this agile Scuddy electric scooters! With 2 hp and up to 20 km/h the group drives along different routes and have individual stops at Hamburg’s sights. The tour is accompanied by an experienced and nippy guide.

Lunch at Carls Brasserie 
The restaurant in the style of French brasseries and bistros convinces with its premier location on the water – right next to Hamburg’s new landmark, the Elbphilharmonie. In addition to French classics, Northern German creative dishes are served. The restaurant’s offer is rounded off by a wine bar, in which sensational wines from young winemakers as well as fine wines from renowned wine producers can be enjoyed.

Speedboat tour on Elbe river
A fun and racy speedboat tour is expecting the group in the afternoon. An adrenaline kick is guaranteed in this boat which reaches a speed up to 90km/h. The tour starts near the Elbphilarmonie concert hall and passes the Landungsbrücken, the beautiful river beach and the cozy suburb of Blankenese.

Cooking event La cocina
During a fun cooking class in a relaxed atmosphere, the group can create their dinner under expert guidance, accompanied by wine.  The professional chefs reveal all the tricks to create a delicious 3-course menu. The results of the joint happening will of course be tasted at the end. The location of the cosy show kitchen is right at the beginning of the Reeperbahn, Hamburg’s sinful amusement mile, where the evening programme continues afterwards.

Kiez-tour at the entertainment district
Hamburg is not only known for its beautiful harbour and the Alster lake downtown but also for its kinky entertainment district “Reeperbahn”. Get an inside view of Hamburg´s party and red-light district and get to know why this is all paired in this one area of Hamburg. With much humour, the guide tells about how Europe’s biggest red-light-district was formed.

Breakfast at hotel and check-out

Hot Rod City Tour
One last time the group has the opportunity to enjoy the beautiful city. Be an eye-catcher while you cruise around the city to all major sights in an open single-seater with 13 HP. If the vehicle is as small and light as the hot rods, even 13 hps become an exciting and speedy experience. A lot of driving fun is guaranteed!

Lunch at VLET Alster
With a wonderful view of the water and the town hall, this modern, maritime restaurant creates the perfect atmosphere for a lunch, where you can reminisce about the past days. The ambience is underlined by the traditional Hamburg cuisine, which is mainly prepared from sustainable and seasonal products.

Transfer to airport and departure

  • Street Art Tour
  • Cross golf at Hafencity
  • Climbing at Rickmer Rickmers
  • Kiez Tour with a Drag Queen 
  • Green Canoe Rallye 

© Vallbracht 
©Tortue Hamburg, © The George Hotel, ©Ruby Hotels
©Scuddy.Tours, ©RIB Piraten Hamburg, ©, © Modrow